LATHAM, NY - DWM has rebranded DWM Comprehensive Facility Solutions to better portray its service offerings. The company previously known primarily as DWM Facilities Maintenance has created a new corporate brand identity showcasing its performance beyond simple repair services.
"As DWM continues to grow each division, we want to eliminate any perception that we are facilities maintenance company that also handles construction/renovation and water filtration," said Brian Whitt, Chief Operating Officer. "Instead, we want to be viewed in the industry as comprehensive solution for break-fix, construction, renovation, FF&E, and water filtration; we believe this new brand update paints a clear picture of what DWM can handle."
In this brand enhancement, the new Comprehensive Facility Solutions will adopt DWM's signature green color, while the Facilities Maintenance division will receive a makeover with a new logo and brand color.
"We looked at many options for a new look and feel for our facilities maintenance division that told a story, yet remained consistent with DWM's overall brand identity" said Allison Bishop, Director of Marketing.
DWM outfitted the Facilities Maintenance division in a plum color and incorporated a diamond-plate design within the DWM lettering.
"The plum color symbolizes DWM's dependability and collaboration, while the diamond-plate design throughout the DWM lettering is a retro element taken from the 2007-early 2011 DWM brand," said Bishop. "This retro element is a nod to our past and is a consistent reminder of what has made us successful over the years, while the logo a feeling of strength which is symbolic of our work, longevity, and success."
The logos for the DWM family of brands can be see below:
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Founded in 1997, DWM is a full-service facility solutions company that specializes
inside the box. Under our 3 divisions (Facilities Maintenance, Construction & Renovation, and Water Filtration),
we handle anything from day-to-day break-fix items and water filtration to concept to completion project management and full-scale construction management.
We pride ourselves on the level of partnership and customization we provide to our clients; rather than acting like a vendor, our facility solutions coordinators and project managers act as if they are an employee of our client’s organization. This mindset provides best-in-class problem-solving, troubleshooting, and cost control. Our commitment to being the best in the world has created a culture of continuous improvement, exemplified by the fact that our original client is still with us 22 years later!
A market leader, DWM services the retail, restaurant, grocery, convenience store, education, healthcare, and financial markets; under a mantra of “We’ll handle it”. More information about DWM can be found at www.dwminc.com.